How do I set up lead attribution using Funnel?
Setting up lead attribution
Enabling lead attribution requires initial configuration in Funnel before syndicating to Apartments.com. For more information on configuration instructions, refer to the sections below.
Topics
UTM Tracking
- Contact your Funnel Account Representative and request a UTM setup for the properties where you want to syndicate lead attribution to Apartments.com. Be sure to include the following information in your request:
- Property Names
- Apartments.com set as the UTM Lead Source Name
- Funnel Lead Source Name
- PMS Lead Source Name
Funnel completes the initial UTM setup and sends a confirmation email with a UTM for each property.
- Enter the UTM for each property where you want to enable lead attribution.
DNI Setup
Important: You must configure UTM Tracking before DNI setup. Refer to the steps above for more information.
- Contact your Funnel Account Representative and request a DNI setup for the properties where you want to syndicate lead attribution to Apartments.com. Be sure to include the following information in your request:
- Property Names
- Funnel Lead Source Name
- PMS Lead Source Name
Funnel completes the initial DNI setup and sends a confirmation email with a custom API key.
- Enter a Funnel-provided DNI script into the footer on the properties where you want to enable lead attribution.
Note: If you need assistance locating and entering the Funnel DNI script, contact Funnel support.
Your lead attribution information is sent to Apartments.com for verification. This process takes 24 to 48 hours to complete, after which your lead attribution information syndicates to Apartments.com.