How do I use Ad Analytics?
- Navigate to Apartments.com and log in to your account.
- Select the Menu dropdown in the top navigation, select Properties & Listings, and then select Ad Analytics.
The Ad Analytics page appears.
Using Ad Analytics
Refer to the sections below for more information on using specific Ad Analytics features.
Topics
Searching for properties
Note: You must have access to the property or properties you want to review in order to search for them.
- Search for the property you want to review. You can search for properties by entering property information into any of the following fields:
- Property Name / ListingID
- PMC / LocationID
- Property City, State, or Zip
- Select Search to initiate a search.
- Select and enable the checkbox by the property or properties you want to review and then select View Report.
Your Performance Summary appears by default.
Each tab on your property's Ad Analytics page is broken into three categories that give you insights into your overall property's performance on Apartments.com:
- Impressions
- True Leads™
- Media
Reviewing performance
- Select the Date Range field.
A Date Range pop-up appears.
- Select which dates you want to review and then select Done to confirm.
- Scroll down to view an interactive graph of each category to review how your impressions, leads, and media interactions were spread out over the date range you selected.
- Select Export at the top of the page to create and download a property summary report Excel file.
Reviewing trends
- Select the Monthly Trends tab at the top of your selected property's Ad Analytics page.
The Monthly Trends tab is broken into three interactive graphs that give you insights into your property's performance on a month-over-month basis over the past year.
- Select Export PDF at the top of the page to create and download a property performance report PDF.
Comparing data year-over-year
- Select the Compare tab at the top of your selected property's Ad Analytics page.
The Compare tab is broken into three data tables that give you insights into how your property's performance has changed year-over-year.
- Select Download CSV at the top of the page to create and download a property performance report Excel file.
Conducting a market search
- Return to the Ad Analytics Property Search page and select Market Search on the top right corner of the page.
The Market Search page appears.
- Enter a city or state in the initial search field.
- Select the Date Range field and select a range you want to summarize.
- Select Done to confirm your dates and then select View Report.
Your report is generated.
This interactive report is broken into three interactive graphs that summarize average impressions, leads, and media interactions per property in the city or state you searched.